taken from Sheila’s talk in May 2014

Why should we care about marketing?

Quite a few people wanted a talk on marketing, but I’m guessing the rest of you might think, I don’t want to sell stuff, I’m just writing for me. Why do I care about marketing? But marketing isn’t just getting your book into stores and selling lots of copies. It’s also what you’re doing when:

1. You tell your grandkids, “You should care about this; it’s your family history”
2. You tell your spouse, “No, I’m not wasting my time”
3. You tell yourself, “I know what I’m doing and I’m going to get this thing written.”

A marketing exercise for everyone Continue reading Marketing isn’t just about selling books →